The Importance of Social Media in Business

With more and more people joining social media sites and using them regularly/efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never.

Yes, the social media wave isn’t ending anytime soon. And your business should take advantage of it if you want it to survive.

By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your online marketing easier.

According an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.

Here are some more social media statistics that prove beyond doubt that your business needs to leverage sites like Facebook, Twitter and LinkedIn to keep up with the competition.

• The number of social media-using adults has gone from 7% in 2005 to 69% just ten years later.
  Social media use on mobile devices is seeing a 30% growth every year.
• 2 million business today use Facebook advertising for promoting their products and services.

When compared to traditional advertising methods such as print media, TV and radio advertising, social ads are not only dependable, but also cheaper. What’s more, you’re allowed to engage on various social media channels for free before scaling with paid ads. You’re free to grow on your own, at your own pace.

Traditional advertising doesn’t give you the luxury to reach out to your target audience the way social media ads do. It simply doesn’t work that way. When you’re doing offline advertising, you’re taking the blind, shotgun approach where your returns are dismal even if you’re making big investments. Using social media ads you reach out to targeted prospects, increase your conversions and ultimately get a higher return on investment.

Last but not the least, it’s important for businesses of all types to understand that social media ads are only getting bigger and smarter. Social media advertising is where the future is headed. It’s the new wave. The question is, are you a part of it?

Jumping on the social media bandwagon is no longer a matter of choice if you want to succeed. Your business needs it. Every business needs it. It’s more needed than ever.

If you need help with your social media, please contact us for our packages.