You can always make improvements, but waiting for a perfect website is a waste of time.
A website is never done… do not worry about the big ‘launch’… a site should be in constant move and change.
The more you wait to ‘launch’ your site, the less business you are getting… think of a site as if it was your shop display, it should never remain the same for a long period of time, change, experiment, keep the continuous improvements, listen to users feedback and enjoy it!
Here are 5 reasons why you should not wait:
1. It will never be ‘perfect’ – As with technology, challenges will be there on a daily basis, so keep a continuos work on your site, do not wait for the ‘perfect’
2. Nobody cares – Although the “big reveal” is important to your audience, most of your customers won’t be nearly as affected by your new site. Even when the biggest brands launch a new or updated site, the customers care only about the content or products and services that can help them, and about how easily they can reach those items. But not about the fact of the new site itself. They’d rather have a new site that works well with a few features pending than an old, outdated site that doesn’t serve them what they need as quickly as possible.
3. Your site is not a brochure going to press – Your site is not a piece of paper headed to print. It’s a money generating machine that grows a little bit every day, becoming better and more effective at helping you achieve your business goals, by helping your customers get what they need.
4. Delaying keeps you at the back of the pack – Delaying your launch so you can get every last detail right might give your competitors an online advantage.
5. Budget – Letting a site laying around for months after the planned launch date could certainly cause additional fees. Not only are you paying for a marketing platform you’re not using yet, but you’re sitting still in a moving system.
We have just ‘refreshed’ our site, and no, we are not doing a big launch for it, we will simply carry on improving it and we welcome your feedback.
Have a site that needs a refresh or need to start from scratch? Let’s talk 🙂
http://amicidesign.com/wp-content/uploads/2018/01/Untitled-1.jpg6401238Amici Designhttp://amicidesign.com/wp-content/uploads/2018/01/logo.pngAmici Design2018-01-03 11:37:092018-01-03 11:37:09A website is never 'done'...